
Jimmy Rogers
President & Co-Founder
Jimmy Rogers is the co-founder of Boots For Troops, a national nonprofit dedicated to uplifting the morale of deployed service members through personalized care packages and travel assistance for military families. Jimmy and his wife Lindsey started the organization while Jimmy was deployed with the Navy in 2015 onboard the USS Theodore Roosevelt. Since its founding, Jimmy has served as CEO and President, and has led the charge in raising over $5 million dollars and delivering thousands of custom care packages with new pairs of boots to troops stationed all over the world. He also established the Jimmy Rogers Military Spouse Scholarship, providing educational opportunities for spouses of active-duty personnel.
Jimmy holds a Bachelor's degree in Entrepreneurship from American Military University. His path to success was far from easy. After facing challenges and struggles in his young adulthood, he made the life-changing decision to join the United States Navy, where he turned his life around and built the foundation for his future endeavors.
Through his work with Boots For Troops, Jimmy Co-founded Concert in the Country, a premier Texas music festival that has hosted legendary artists such as Joe Nichols, Pat Green, Tracy Lawrence, Easton Corbin, Shenandoah, Montgomery Gentry, and more. The festival serves as a key fundraiser each year for Boots For Troops. His additional business ventures include Valor Entertainment, Valor Apparel, and his event consulting firm, Thirty-Four Consulting, all of which reflect his passion for entrepreneurship, entertainment, and community impact.
Through his diverse initiatives, Jimmy Rogers continues to inspire, lead, and create opportunities for others, always staying true to his values of service, resilience, and hard work.











